Known to his mother as Quincy Hanley, ScHoolboy Q has been professionally rhyming for Top Dawg Entertainment since 2006, and has recently been given the misfortune of following up the debut of critical darling Kendrick Lamar. He managed to swing this after releasing two well received Internet-only albums, Setbacks and Habits & Contradictions. Now its true that no one bought either of those albums, but the perception of him being the second in command in Black Hippie, along with numerous release date delays have given him plenty of well deserved hype.
I've never had the desire to go back and listen to Setbacks, but I've heard his sophomore effort enough times to realize what he was going for with the whole "Oxymoron" theme. ScHoolboy loves purposely contradicting himself and there's no shortage of the strategy on his new release. This shits also really damn long. Fifteen tracks looks pretty standard, but half the songs are like six minutes long, so its a hefty task to sit through this whole thing. The point of saying this, though, is that TDE is really confident in this album. Most of their releases are fairly short and to the point, but the fact that they believe that people want over seventy minutes of ScHoolboy Q means they're pushing him to be the next star.